Simply put, a brand is that feature or group features that distinguishes your products and services from those of your competitors. This might be the firm’s logo, name, particular designs, slogans, symbols e.t.c.
The importance of improving your brand awareness or recognition cannot be overemphasized. Brand awareness plays a major role in consumer’s decision making, especially if you are in a line of business that has many competitors, people selling the same things you do. People tend to buy more of what they are already familiar with, either through use themselves or what they’ve seen a friend use and talk highly about.
In summary, brand awareness or recognition is that major thing that spells the difference on whether when a consumer wants a product; he buys from you or your competitor.
HOW TO IMPROVE BRAND RECOGNITION, HOW AN END OF THE YEAR BUSINESS PROMO COMES IN
The major way to improve your brand recognition is through effective marketing and advertisement. This is something you should do as soon as your business comes up, as this is what makes people aware of your products and buy from you.
There are many ways to go about this, with one of the major ways being having a good social media presence and using the web well. If at all you feel that your brand isn’t really well known at present, then an end of the year business promo might just do the magic.
When you run a promo, and especially when you create awareness for it on social media, what you are invariably doing is showing your business to the world. When a promo offer is mouth-watering and irresistible, and it is effectively promoted on social media, you are not only getting the attention of your customers, but of everyone whose eyes comes on it. When they participate in the promo, and get the rewards, some becomes your customer. And even for those who do not pledge their loyalty right away, you’ve created a lasting impression about your business in their mind. That is how brand recognition is improved.
HOW DOES BULK SMS COME IN FOR PROMO AWARENESS?
As has been mentioned above, social media is a proper medium to create your promo awareness. However, if you want a more personal and effective awareness, you should use bulk SMS.
Simply register a free bulk SMS account if you’ve not yet done so, and get free SMS units instantly.
So, what are you still waiting for? The time is running out. Go start your end of the year business promo now if you’ve not done so already. At the start of the New Year, your business will not remain the same. You can thank us later.
Use the comment box below for your questions and inquiries.