As have been stated above, competition is a part of business. There must always be people in your chosen industry doing the same things you do or similar. You can’t tell them to stop. But what you can do is make sure yours stays way ahead of them, i.e. keeping the competitor way behind you. One of the ways you can accomplish this is through an end of the year business promo.
For one thing, some of your competitors might have done their homework and know the massive benefits of running an end of the year business promo at this time of the year. If that is the case, and you are not doing that yourself, then you are putting yourself in a disadvantaged position. You might just find all your customers running to them at this season and they might just do enough to keep them after that. Running a promo yourself though will show your customers you are also thinking about them and will make them stay.
On the other hand, most of your competitors may not be taking advantage of this time to get the dividends of an end of the year business promo. What are you then waiting for? You shouldn’t fall asleep like they are doing. Use this opportunity to run a massive promo for your business. This of course will keep your customers, it will get you some customers from your competitors, and what more? It will invariably keep you way ahead of the competition.
HOW TO USE BULK SMS FOR THE PROMO AWARENESS
Another area where you mustn’t slack off is the awareness for the promo. This might even be where your competitors have an edge over you if you are not careful. Even the well thought-out promos without adequate awareness will not go anywhere.
So, get the words about your promo into the ears of everyone, use the social media handles and every other media you can afford. Also, register a free bulk SMS account, as bulk SMS has been proven to be super effective in business marketing.
All you need to do in all is to sit down and plan well for a mind blowing end of the year promo. If your competitors are running one, you can do something they are not doing right. If your competitors are not running one, then better for you. Whatever the case, use this time to get ahead of all competitions and leave them in your trail.
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