This works in pretty much the same way as waking up sleeping customers, only that in this case, it is not a complete loss of interest by a customer in your business as a whole but rather a dying interest in a particular product or service you render.
There are several reasons why a customer might lost interest in a particular product you offer, some of these might be; the customer no longer finds the product affordable, a competitor is offering the same product for a lesser price, there is a better alternative to the product, doubts about the quality of the product or maybe the product is deemed unsatisfactory.
You’ll need everything possible to bring this product back to its former status, most especially if it is a primary product your business offers. You do not have to give up easily in the prospects of the product or service.
First, determine what must have caused the down slide in active interest in the product. Once this is done, if it is something that has to do with intrinsic properties of the product itself, correct the anomalies where necessary. This is because if the low quality status persists, even a promo can’t address the decline.
Once the root cause has been ascertained and corrected if it is one from your firm, the next thing is to remind people of it using a promo. Remember that it is not easy to revive a dead interest, therefore, people needs an incentive to at least try it again. As such they are not taking too many risks.
You must remember to tell the changes that have been made to the product, if any. Also, if there are no necessary changes to be made, you should reassert to the customers why they need the product. Probably, they’ve lost believe in its relevance to their well-being.
With a promo, you get as many as possible to come back to the fading product, for the promo is the incentive. And when they do, they might just stick around yet again. The offers them an opportunity to confirm whether or not they still need the product.
HOW BULK SMS CAN BE USED FOR THE PROMO AWARENESS
Awareness for your upcoming promo can be done through the social media, TV adverts or print media. If you want to do a more personal awareness though, you might want to seriously consider bulk SMS.
If you don’t have a bulk SMS account yet, register one now for free and get free SMS units after registering. Then, you can start getting words about your promo into all ears.
A fading product does not have to die off completely. Use this time of the year to revive people’s interest in that product that is losing it by running an end of the year business promo.
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