Many times, a business might deem it necessary to launch a new product or offer a new service to her customers depending on their needs observed in their industry. Sometimes, getting people to like or even try a new product can be very challenging. The reason being that people generally loves sticking with what they already know, and do not really love trying new things.
The fear of trying new things is especially more when they realize they have to spend their cash to get it. You wouldn’t blame them though, for who will want to spend a great deal of money on something he/she isn’t sure will worth it? But when there is an incentive to get it though, then you can get many people trying out the new product.
Some of the special offers you can give on a new product to encourage patronage are:
- Try a sample free
- Buy one get one free
- Get at a discount
- Adding one of that to an older product.
With this special offer, your customers see value in it. This is because it is getting something that is a necessity to them for next to nothing, no risks, and no concerns.
Therefore, if you already have a new product or service that people are not taking advantage of, or you are thinking of coming up with one while wondering how to make people accept it, worry no more. Now is the time for action. Use this time of the year to run an end of the year promo, and announce your new product through this medium.
HOW TO USE BULK SMS FOR THE PROMO AWARENESS
Even the biggest of promos without adequate awareness will not serve its purpose. Therefore, you’ll need to intimate both existing and prospective customers of the new promo offers. Don’t neglect social media because there is where you can get lots of audience. You can also use the print media among others.
Another effective channel of communication is through bulk SMS. Bulk SMS effectiveness in business marketing has been massively discussed and it cannot be overemphasized. Simply register a free bulk SMS account if you’ve not yet done so and start sending promo reminders updates to all the customers in your database.
With an end of the year business promo and adequate awareness through bulk SMS, you can get the news of your new product into every ears and after the promo period, already set the stage for the products to go and invade the market.
What do you think about announcing new products and services using a promo? Use the comment box below for your contributions.