1. FAILURE TO PLAN:
The popular saying goes that failure to plan is planning to fail, and that is a path many SMS marketers are treading. It’s very easy now to get a bulk SMS platform, register an account and start pushing messages, but for the overall success of an SMS marketing campaign in the long run, adequate planning is essential. Most time you receive SMS from different firms and organizations that you find not applicable neither appealing to you. When you get such messages, what do you do to them? Most times you discard them. That is a result of failing to plan, and it can result in a total waste of time and resources. Never make this mistake in your SMS marketing campaign. Adequate planning defines who to send the SMS to, why a particular marketing SMS is important and when to send such messages.
2. NO TARGET AUDIENCE:
Another common mistake by many SMS marketers is not identifying and segmenting their target audience, and then sending to these ones according to the needs. A good SMS marketer does not necessarily have to send the same marketing message to every subscriber to the SMS marketing campaign. The first marketing message to a new subscriber might not be fitting to a client who just made a purchase from the firm or used one of their services. Sadly though, lots of SMS marketers today are making the mistake of pushing the same message to everybody so to speak, even those not interested in the marketing message. You must avoid this if you are to get the best from your SMS marketing campaign.
3. BUY PHONE NUMBERS:
Well, this just has to be included. Once a decision has been taken to make an SMS marketing campaign a part of the business, the next thing most marketers do is to go about getting phone numbers for the campaign, and the first option usually is to buy those numbers. Buying phone numbers is not a nice way of getting subscribers for your SMS marketing campaign and it is something that must be zeroed out to have a successful campaign. See here why you shouldn’t buy phone numbers for your SMS marketing campaign. Believe me, there are many other cheaper, efficient and more advisable ways to get subscribers for your SMS marketing campaign. See them here.
4. NO OPT OUT PROVISION:
Another thing some SMS marketers do is to hold the SMS recipients ‘at gun point’ so to speak. How they do this is that as long as you subscribe to the marketing campaign, there is no way out. What that means is that even when you are no longer interested in the products or services they have to offer, you cannot back out. This is a very poor marketing decision and does more harm than good. Apart from the fact it is not allowed, it is equally not good for the image of your business. So always remember to give your SMS subscribers the opportunity to check out of the marketing campaign at will. Shows your business adheres to principles of honesty and integrity and stands you in good stead in the long run.
5. NO FOLLOW-UP/FEEDBACK MECHANISM:
Efficient communication is a two way process. You don’t just sell to your clients and just talk at them, you need to hear their opinions and speak with them. Many SMS marketers do not do follow-up on their SMS subscribers neither do they get feedback from them. The best marketers even after selling a product or offering a service to a client, still sends a message asking for how the person finds the service rendered. Honest feedbacks gotten in this way helps in offering better services to your clients and keeping them for the long term. Lots of marketers neglect this part of the SMS marketing campaign. You mustn’t.
6. NO STANDARD SYSTEM FOR MEASURING SUCCESS:
Many unsuccessful SMS marketers leave many things to chance. They do not make good use of the many web services available for adequately measuring the success of their SMS marketing campaign, and that is very dangerous. Web services wired in with your SMS campaign can go a long way in determining the ratio of opt-ins to opt-outs, know when best to send marketing messages based on the response, know what category of your subscribers are more interested in what form of marking SMS. This is an integral part of all successful SMS marketing campaigns and it is something you mustn’t neglect.
The difference between failure and success lies in the details, and many of the things we deem not too important may be those that eventually determined where our marketing campaign ends in, whether it hits the rock or propels our business to great heights. The aforementioned points are the mistakes many marketers make and it is important we avoid them.
Here at SmartSMSSolutions, we have a quality bulk SMS platform suited for your SMS marketing campaign if you want to go into one. Register a bulk SMS account if you have none. It’s free and free bulk SMS units are also available after registration.
Do you have any contribution on the keys to a successful SMS marketing campaign and what must be avoided? Please use the comment box below to share your opinion(s).