The A to Z of SMS Marketing

  30 July 2015

Here are all you need to know about bulk SMS marketing in the simple A to Z.

A- All successful business men and women runs an SMS marketing campaign

 

B- Buying Phone numbers should be the last option in getting subscribers for your SMS campaign

 

C- Call to Action’ gets you the reward for your campaign; don’t forget it

 

D- Discounts, promos and special offers should be regular feature of your SMS campaign

 

E- Endeavour to have a system to effectively measure the success of your SMS marketing campaign

 

F- Follow up promptly on all subscribers to your campaign; it keeps the interest

 

G- Get feedbacks from clients time to time; it fosters relationship

 

H- Holiday greetings and goodwill messages are essential ‘extras’ for the campaign, don’t neglect it.

 

I- It is relatively cheaper than many other mediums of marketing

 

J- Justify the value of any action you want your clients to take, or they won’t take it.

 

K- Keep your marketing SMS short and simple; a page is the standard

 

L- Leave out many exclamations, over excitement and upper cases, people associate this with scam

 

M- Mention your subscribers by name when sending personalized messages

 

N- Never send bulk Marketing SMS to unsolicited recipients; it’s a waste of time and resources

 

O- Opt-in and Opt-out provision is a must for the marketing campaign

 

P- Plan out an SMS campaign on schedule and send based on necessity; not just anytime

 

Q- Quit the SMS marketing campaign as soon as it’s proven unproductive

 

R- Register a bulk SMS account with an affordable, reliable and quality provider

 

S- SMS has a great outreach with over 160 million Nigerians reported as owning a cell phone

 

T- The sender ID for your messages must be consistent and reveal your business brand

 

U- Use Short codes; they’re easier to remember, easier to measure success and gives your business a nice outlook

 

V- Validate your subscribers decisions to opt-out of the campaign, it’s their choice, respect it.

 

W- Wade through trying times with patience and believe, you can’t avoid those times.

 

X- X-plore other mediums of marketing that compliments bulk SMS marketing

 

Y- Yearly review the marketing campaign to measure its success

 

Z- Zero-out the use of acronyms; the messages should be kept strictly professional

 

We believe with all these points, you can get your SMS marketing campaign started or improve on it if you already have one running.

 

Has this information helped? You can drop your contributions using the comment box below.

 

 

 

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