Your business might be recording low sales for one reason or the other. One of these reasons can be because you don’t have the right people helping you to run the business. You need to recruit some people to assist you in growing your sales. Here are 5 of them.
Some tools exist that you can acquire for your devices and use to create captivating video content to include as part of your marketing strategy. Here are 7 of them.
What is content marketing? Is it relevant to your business growth? What do you stand to gain from content marketing and how can you get started on it? Get answers to basic questions about content marketing.
Using YouTube marketing as part of your marketing strategy will require your time and resources to properly build. Get to know how best to use Youtube to your advantage.
Because of how vast Facebook is, you would need to strategically use the platform to your advantage and there are different ways you can do that, one of which is using a Facebook advert. See the steps on how you can run the perfect Facebook Advert.
The emails you send to your customers are lacking the attention it deserves mainly because your customers aren't viewing them. Use these 15 tips to increase the impact of your emails and gain more attention.
When customers read your mission statement, they get excited to see your products/services and how it matches up with your business mission. Here are some mission statement examples for your business.
What are RFIs? Are they relevant for your business? How can you write them? Get to find out.
Customer feedback simply describes the feedback your customers give regarding the product/service they have just received. In some other cases, it is called a customer review. It is an evaluation of your product/service by a customer who had previously purchased it.
Receiving feedback from your customers helps you to know how badly or greatly your business is performing in terms of providing a good customer experience and quality customer service. With this information, you can make the right changes to your business to ensure the best quality service to customers.
You can get feedback from your customers by simply asking them orally to describe their experience with your product, right from when they purchased it to when it was used.
Although you might get adequate responses from them this way, it is better and more helpful to structure your questions into a customer feedback survey. This is simply a survey (list of questions) that will help you get feedback from them conveniently.
In running a customer feedback survey:
Use yes/no questions:
Studies have shown that yes/no questions are good starter questions because they are fairly easy for the customers to evaluate and provide answers to. For example, you could ask a question like ‘was our product helpful to you?’. A customer will immediately have an answer to give; either a yes or a no.
Follow up with open-ended questions:
After asking the yes/no questions, the next question should be a follow-up question on the question you have just asked to get more information and explanations from the customer. For example, after asking ‘was our product helpful to you?’ you can follow up with, ‘how was our product helpful/not helpful to you?’.
RELATED: Reasons Your Prospects Are Not Converting
Avoid assumptions:
Don’t make the mistake of assuming your customer is knowledgeable about something (maybe a product or a service). Avoid these assumptions by using questions to clear your doubts. For example, instead of assuming your customer has heard of your latest products, you can ask ‘have you heard of our latest products?’. Doing this will help you to keep the customers' attention on the survey.
Use rating scales where possible:
This is where you offer a scale for your customers to rate their responses. For example, you would have come across a survey where you are asked to answer based on a scale of 1-5, where 1 = ‘Strongly Disagree’ and 5 = ‘Strongly Agree’. This is a good scenario for using rating scales. They help your customers to offer more definite feedback than just a mere yes or no.
Make your surveys short and brief:
Your customers will tend to get tired and bored when they have to answer a long stretch of survey questions. Always keep your surveys brief and don’t burden your customers. If truly you need to ask many questions and get more feedback in one survey, you can break down the survey into smaller surveys and send them at intervals to your customers.
Add bonuses/rewards for surveys:
Customers will generally shy away from providing any feedback to you, especially if it comes in form of surveys. One thing you can do to encourage them to participate in the survey is to attach some bonuses or rewards for completing the surveys. For example, you can give your customers a 10% discount on their next purchase for completing the survey.
Launch with a survey platform:
Finally, after you have structured how you want your survey to look, you can launch it with a survey platform. Survey platforms like SurveyMonkey can help you to launch the survey, and can also provide templates for your survey if you are having trouble building your survey.
Additionally, you can get your customers to participate in the surveys by sending the survey links to them through text messages. Broadcast your surveys through SMS! Get started now.
RELATED: How Referral Marketing Can Help Your Business
In running a customer feedback survey, you will need to apply extra care and caution to it, this is so that it doesn’t fail and customers end up not providing any feedback; yielding results that are below your expectations.
You can broadcast information about your surveys to your customers through Bulk SMS and also include the links to these surveys in the texts. This can help to boost the surveys and elicit more responses from customers. Use our Bulk SMS services to grow your survey audience.
Through context marketing, you can record a large increase in your prospect conversion rate and further increase your audience retention. But what exactly is context marketing and how can I get started with it? Read through to find out.
There is a need for businesses to move into more social media platforms such as Tiktok to market their business. But how effective is Tiktok in marketing? See how.
Using a social media influencer to promote your brand might seem too off limits, but it is safe to say that many businesses are where they are today because they used social media influencers to promote their brand. However, this will come at a cost. Here are some pros and cons of using social media influencers for marketing.
Are you confused about the best social media platform to market your business on? Read through the article to find out as we compare and contrast the various platforms for online marketing and recommend the best platform for your type of business.
Do you have a business account on Twitter that doesn’t seem to have the effect you desire in securing more customers? Read through the article to find out how to effectively use your Twitter account to grow your business.
Are you a professional on LinkedIn and seeking to advance your business prospects and client base on the platform? This article discusses the best ways to employ LinkedIn in growing your business.
It is not news to say that Facebook is the world’s leading social media platform. Because of this, many businesses have sought to exploit it in growing their business. This article discusses the best ways you should use Facebook to grow your business.
Is it better to sell only to businesses or to sell only to customers? This article guides on the best model you should adopt and why that model is the best fit for your business.
Businesses will often face challenges. These challenges can materialize into serious threats and may harm your business. This article highlights marketing challenges that businesses may face now and then and how to combat these challenges.
Some believe that marketing and sales are the same. But are they? This article discusses marketing and sales, how they relate to each other and how they differ.
The end of the year is a very important time to make a large volume of sales. You could miss out on this best part of the entire year if you fail to employ the right sales tactics. This article discusses the best sales strategies you could use for the 2022 year-end.
Social media has paved the way for online marketing to become more efficient. Instagram is one such platform to market your business. This article discusses how to use Instagram to successfully grow and boost your business.
As the world becomes increasingly akin to the online world of the internet, it is necessary that businesses also adapt to the change so they don’t get left behind. This article discusses 7 online tools you can employ to increase your business sales.
You need to grow your business through SMS marketing. This article discusses the importance of SMS marketing and how it helps in growing your business.
Your business plan is a key tool you can use to attract investors to your business. This article discusses how you can write an effective business plan that is sure to attract the attention of investors.
Learning how to write a very convincing business proposal is a necessary step in business, especially for new business owners. This article discusses how to write effective business proposals that seal the deal.
Is it better to go out in public and market your business or rather to do it online? This article discusses these two forms of business marketing and shows the type of business which they are each suitable for.
Did you know that it is unprofessional to respond to official emails when emotional? This article discusses official email writing etiquettes and also illustrates what an official email should look like.
Virtually all businesses with an online presence regularly market their business using weekly newsletters. But why is it important and how effective is it in promoting your business? Find out here.
Ever considered publishing an e-book for your business? This article discusses what e-books are, and how they can help you in marketing your business.
Developing a great newsletter is a good first step in succeeding in email marketing. This article discusses the importance of weekly newsletters and how to create a quality newsletter.
Still finding it difficult to reach customers about your business services? Read through the article to find out the best marketing strategies you can employ in your business this year 2022.
The year-end is usually a great sales period. Do you find it difficult to make sales even at the end of the year? This article discusses tips that can help you increase your sales significantly every year-end.
How can you build a strong visual identity for your brand? Read through the article to know how you can build up a strong visual identity for your brand.
Why do you need to craft a sound visual identity for your business brand? What are the likely consequences when you fail to do so? Find out here.
To grow an audience for your business, you would need a good visual identity. But what exactly is a visual identity? Read through the article to find out.
You can reach more customers for your business with an outstanding marketing plan. This article guides you on the importance of a marketing plan and how you can create an outstanding marketing plan for your business.
Still struggling to make little sales in your business? You probably have been going about it the wrong way. Read through the article to find out how you can massively increase your sales with just 10 little tips.
Do you always have trouble writing Emails? Want to know how to perfect your Emails? This article guides you on the do’s and don’ts when writing your emails at work and shows you examples of good work emails.
Not sure how to structure your brand and give it that uniqueness that your customers desire? This article highlights measures your brand can take to stand out from the crowd.
You need to clearly define your brand identity because it is crucial to the success of your business. Don’t know why? Find out here.
Don’t feel the need to brand your business? This article shows you why branding is important to your business and how it relates to the success of your business as a whole.
Building a brand and brand identity is a very crucial factor to succeed in the business world. But what exactly is it? Read through the article to find out.
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